Event Schedule & Topics
Date of Event - Wednesday, February 11, 2004

7:45-8:45 Registration and Networking Coffee
8:45-9:20 Opening Remarks
Welcome & Introductions - Conference Chairman & Executive Director
	Judson C. French, Jr., CEO, Strategic Services Int'l (SSII) & Executive Director, Digital Media Alliance Florida
Welcome
	Orlando Mayor Buddy Dyer
Welcome
	Chairman Richard T. Crotty, Orange County Chairman
Opening Remarks - Conference Founder & Executive Producer
	Michael Gerrity, CEO, MultiChannel Ventures
9:20-9:35 Keynote
	J. Patrick Michaels, Chairman & CEO Communications Equity Associates
9:35-9:50 Networking Break
9:50-11:00 Future Trends and Financial Opportunities in Broadcasting
	Major acquisitions and consolidations. Satellite changes the radio marketplace. Terrestrial television broadcasters seek new digital business models as the cable /satellite competition defines programming and service options for the majority of viewers…High Definition, SVOD, Digital Tiers, PVRs, Broadband Offerings…what are media moguls are betting on next?
	Moderated by Michael Silbergleid, Editor, Digital TV / Television Broadcast Magazine Bill Gilliam, Sr. VP & General Manager, Road Runner of Central Florida Andy Murphy, VP, The Golf Channel Michael A. Gross, VP Regulatory Affairs & Regulatory Counsel, Florida Cable Telecommunications Association Executive Representative, Clear Channel Communications Jim Burger, Media & Technology Attorney, Dow, Lohnes and Albertson (Washington, DC)
11:00-11:15 Networking Refreshment Break
11:15-12:25 Entertainment & Production: Motion Pictures, Games & Music
	Digital technology driving industry convergence. Movies increasingly shot in digital formats and shown in digitally equipped theatres. The game industry surpassing Hollywood in revenues, and partnering to produce movie-based games and game-based movies. The music industry business model transformed by downloading and Pay Per Song. Digital rights management is now center stage – music today...movies and video games tomorrow! What next?
	Moderated by Phil Leigh, Senior Media Analyst, Inside Digital Media Steven Chiang, VP & General Manager, Electronic Arts (EA) - Tiburon Studio Senior Representative, i.d.e.a.s. @ Disney/MGM Studios Susan Albershardt, Commissioner, Film and Entertainment Commission, State of Florida Phil Peters, Film Division Head, UCF School of Film and Digital Media James D. (Jimmy) Nguyen, Partner, Music and Entertainment IP, Foley and Lardner (Los Angeles) Scott Fishman, VP and Executive Producer, Spike TV
12:25-12:45 Networking Break
	Discuss the morning's insights with industry colleagues and panellists as the floor is reset for lunch.
12:45-1:50 Networking Luncheon
1:25 Luncheon Keynote Address
	Sponsored by Digital Media Alliance Florida Byron Marchant, Executive Vice President, General Counsel and CAO, Black Entertainment Television (BET)
1:50-2:10 Networking Break
2:10-3:10 Show me the money! What revenue models will dominate the future?
	Traditional advertising and the 30 second spot…going up, or things of the PVR's past? Products and brands carefully (or blatantly) integrated with program content? Interactive advertising leading to direct Internet/iTV transactions? Is subscription-based content the future winner? Our panel of experts will share their perspectives on what's working and what the future may hold.
	Moderated by Michael Baron, President and CEO of Real Digital Media, LLC Adam Gelles, Director, Industry Initiatives, Interactive Advertising Bureau Michael Gerrity, CEO, MultiChannel Ventures, LLC Rob Wight, Founder & CEO, Channel Intelligence Ted Murphy, CEO, MindComet Inc.
3:10-3:20 Networking Break
3:30-4:45 Future Media Markets and Technologies
	What are the new technologies and emerging forces driving the future media marketplace? Hear discussions of Wi-Fi, Wireless, Geocentric Media, Simulation, Streaming and downloading content, Home Networking and rich, Broadband content everywhere!
	Moderated by Jud French, Conference Chairman Jeff Jensen, VP, Transit Television Network (Geo-Centric Media) Phil Corman, Director, Microsoft TV Platforms (Future of TV & Home Networking) Representative, National Center for Simulation Karen Lennon, Co-Chairman, Interactive Television Alliance (ITA) &         CEO, Beyond Z Interactive (iTV) Richard Titus, Partner, Schematic (Consumer Electronics Interface Design) Christopher Stapleton, Director, Media Convergence Laboratory         at the UCF Institute for Simulation and Training (Experiential Media)"
4:45 Wrap Up and Adjourn
	Jud French, Conference Chairman & Executive Director
5:00-6:30+ Networking Reception - Hard Rock Live's John Lennon Suite -
	Sponsored by eMerge Media An opportunity to meet and greet panelists and fellow attendees alike.

Note: If you are interested in speaking, or would like to recommend a panellist for consideration, please contact Jud French, Conference Chairman at Jud@MoneyAndMedia.com or 407-252-4404.

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